Frequently Asked Questions

It's like a private fast lane for your texts. It goes straight to the phone company, so messages arrive in seconds.

Usually, yes! You can replace the phone number with your brand name, like "MYSTORE".

Each text is 160 characters. If you go over, we just combine them so it looks like one long message on the phone.

We only send to people who have already said they want to hear from you. We don't ever sell phone lists.

If you want them to, we can set up a "two-way" number so you can chat back and forth.

Yes. Most people see their messages blink onto their screen within about 5 to 10 seconds.

Definitely. We support all the standard emojis and special characters.

Yes, you can schedule your messages for next Tuesday at 9 AM, or whenever suits your customers most.

Priority Premium Carrier routes with low-latency global delivery. The benefit: minimize login drop-offs.

Send millions of personalized offers with custom sender IDs. The benefit: drive immediate retail sales.

RCS stands for Rich Communication Services. It is the successor to SMS, providing an app-like experience within the native texting app.

Yes, Apple recently announced support for RCS, making it a truly universal rich messaging standard.

No. RCS works directly in the default messaging app on the phone.

RCS is a carrier-level standard (like SMS), while WhatsApp is a private 3rd-party app. RCS doesn't require the user to have a specific app installed.

Yes, RCS allows for rich interactions including "In-message" buttons that can link to web-checkouts.

It is typically priced similarly to high-quality SMS but offers significantly better engagement and branding.

These are buttons below the message (e.g., "Add to Calendar", "Open Maps", "Call Now") that users can tap without typing.

Unlike standard SMS, RCS provides native "Read Receipts" so you know exactly when the customer saw your message.

Carousels and High-res video. The benefit: app-like experience.

Sender logo and verification. The benefit: verified trust.

It's that little verification badge that tells customers your account is official and they can trust you.

Yes! Unlike your normal phone, our system lets your whole team log in and answer messages from one business number.

WhatsApp charges based on a 24-hour "conversation window". We give you a clear dashboard to track exactly what you're spending.

Most likely, yes. As long as it can receive a quick call or text for verification, we can move it over to the API.

Yes, as long as people have agreed to hear from you, you can send notifications and promotions at scale.

WhatsApp increases your daily limit as you send good quality messages. You start at 1,000 and can go up from there.

Absolutely. We can plug it into HubSpot, Salesforce, or whatever system your team is already using.

Yes, all WhatsApp messages are encrypted. Only you and your customer can see the conversation.

Yes, the API is designed specifically for automation. You can build complex AI-driven bots to handle support round-the-clock.

Business verification usually takes 2-5 business days, but you can start testing in "Sandbox mode" immediately.

If your block rate increases, your quality score drops. We provide proven practices to ensure your content is valuable and avoids being marked as spam.

Yes, you can send and receive images, videos, PDFs, location pins, and interactive buttons.

We use verified IPs and help you optimise your content to ensure maximum inbox delivery. Our platform configures SPF, DKIM, and DMARC on your sending domain automatically.

DMARC (Domain-based Message Authentication) tells receiving mail servers what to do with emails claiming to be from your domain. Google and Yahoo now require DMARC for bulk senders; without it, your emails are rejected or go to spam.

Transactional emails (OTPs, receipts, password resets) are triggered by a user action. Marketing emails (newsletters, promotions) are sent proactively. We keep them on separate IP pools so a newsletter complaint never delays a critical OTP.

Typically 4–8 weeks depending on your target volume. We start with your most engaged subscribers to establish positive sending history, then gradually expand to the full list — managed automatically on your behalf.

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Yes. Outlook uses the Word rendering engine, which breaks many modern CSS properties. Our HTML developers code specifically for every Outlook version using VML fallbacks for buttons and table-based layouts.

Every email contains a one-click unsubscribe link. Unsubscribes are processed within 10 seconds and permanently suppressed. We also manage list suppression files to prevent re-importing opted-out contacts.

At 10 million emails/month, our Enterprise plan prices drop to approximately 0.8p per email, including multiple dedicated IP pools and a dedicated deliverability engineer. Contact us for a custom quote.